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Marketing

How to find out what your customers need

Marketing is the process by which we find and keep customers by meeting their needs in a way that allows us to realise significant profits. It is therefore important to understand our customers’ needs before we can sell to them and this article will tell you exactly how to find out what your customers need. […]

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Find motivation with these motivational quotes

Pursuing your passion and starting a successful business often comes with its fair share of highs and lows. The highs embody the vision towards which we strive, the glory associated with its accomplishment and the fulfilment that comes from achieving excellence. It is not the highs however that we should worry about… it is those […]

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8 free tools for new android app developers

Getting started as an app developer, I was clueless about a lot of things. Over time and through multiple headaches, I came across a number of tools that made the app development process easier. In this article I share some of those tools and I hope they will serve you as they have done me. […]

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Risk and insurance

Insurance: The complete guide for small businesses

It goes without saying that starting and running a business comes with numerous risks. Many have lost money, property and more in the pursuit of their dreams. Whilst it may seem like a normal part of running a business, most of these losses could be recovered by getting one’s business insured. This article will discuss […]

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How to survive retrenchment: Life after work

The current global financial crisis and the local economic environment is forcing most Zimbabwean companies to retrench staff. The repercussions in the workplace and to the community are far reaching. Surviving retrenchment is not an event, but a process. How can management, the staff left behind and the retrenched employees survive the retrenchment process? Retrenchment […]

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Pricing strategies for small businesses

Profit making is undeniably the ultimate objective for most businesses. This is because it leaves your business with additional money to reinvest… or to buy that new house you’ve been dreaming of. Building a successful business therefore means maximizing your revenues and minimizing your expenses to ensure that your business remains profitable. Your revenue will […]

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How to

Starting a business: The ultimate step by step guide

First of all, I’d like to congratulate you on the decision you have taken to start a business. The fact that you are here and reading this “ultimate guide to starting your own business” is a step in itself. This guide will take you through the process of creating your own business. It might seem […]

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How to get your product into the major retail outlets

If you’re a manufacturer of consumer products, one of the fastest ways of growing your sales is by tapping into the wide distribution networks of the large retailers. It is however important for one to understand the following key items about major retailers before engaging a them: Understanding the system I. Small margins: as a […]

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How to run a successful presidential campaign

The ultimate goal for some, is to become or watch their children become the president of the country. For many however, this is either unfathomable or simply beyond their scope. Is this a position only reserved for a few exceptional individuals? Can anyone become the president? This article will outline the various roles of the […]

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How to create a free website for your business

Starting a business can be quite expensive and with a limited budget, you might find yourself shortstaffed and frustrated. Every business shouod have a website regardless of its size or budget and this article explains how to create a free website for your business. I’ve tried a number of times to look for local products […]